NEW YORK, July 18, 2024 – NFP, a leading property and casualty broker and benefits consultant, and Major League Baseball today announced a multiyear partnership. NFP is now an Official Partner of Major League Baseball and its Official Commercial Insurance Broker.
“Deep, long-standing relationships have been essential to Major League Baseball’s ability to create an exceptional experience for fans, communities, organizations, teams and players,” said Bill Morningstar, executive vice president, Sponsorship Sales, at Major League Baseball. “This includes our valued relationship with NFP, which has been essential to our efforts to manage risk for more than 30 years. We’re proud to add another dimension to our relationship with this multi year partnership.”
Through this new partnership, NFP will receive exclusive marketing rights and designations for the insurance brokerage category that will connect the brand with Major League Baseball and its fans. NFP will also have access to one-of-a-kind experiences throughout the season to support key relationships.
“This is an exciting next step in our evolution with Major League Baseball and an opportunity to take our impact to another level,” said Doug Hammond, CEO of NFP. “We’re proud of the work we’ve done to support Major League Baseball’s growth and we believe we can go further by providing additional data, analytics and risk management solutions that align with the league’s various needs.”
NFP is one of the largest and most trusted advisors in the world of sports and entertainment. Through a dedicated and experienced team, NFP advises leagues and professional organizations, as well as individual sports franchises and athletes, on their most pressing risk and workforce needs. NFP’s specialized insight and expertise inform innovative and tailored solutions specific to the sports and entertainment market.
“Major League Baseball excels at reaching its fan base in innovative ways that align with NFP’s goals,” said Eric Boester, CMO, NFP. “We look forward to the opportunities this partnership creates as NFP continues to enhance awareness of our brand and the solutions we provide. We’re excited to work with Major League Baseball’s collaborative and creative team to make meaningful connections with their stakeholders.”